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Test your strategy before the market does

A live, AI-powered simulation of any organisation. Your team runs it. The stakeholders push back.

Stakeholder email inbox in Strategy Quest
Strategy Quest simulation home: mandate, waiting-on-you inbox and executive team
People and organisation chart in Strategy Quest

Teams from these organisations have played Strategy Quest

SanofiINGNatWestGitLabSGSCulliganNordstromPA Consulting

Win in the boardroom participant before you spend a euro.

Everything a strategy team needs to pressure-test a plan against real people, real politics and real constraints.

Strategy decks

Your plan looks great on slides. Then reality happens.

See how a CFO, a COO and a sceptical lead trainer actually respond to it.

Anne-Sophie CaronAnne-Sophie CaronCFO · budget requestDeclined
Maarten VisserMaarten VisserCOO · rollout planWants a call
Joris van LeeuwenJoris van LeeuwenCEO · your first priorityApproved
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Team alignment

Everyone agrees in the workshop. Nobody acts the same on Monday.

Put the whole team inside one organisation and watch who does what under pressure.

Eline VermeerEline VermeerCCO · waiting 2 daysUnanswered
Thomas BeckerThomas BeckerCTO · needs a decisionUnanswered
Sofia MüllerSofia MüllerHead of PeopleReplied
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Client work

Your advice gets tested once. Live. At the client's expense.

Rehearse the engagement in a simulation of the client's organisation first.

Sylvain MoreauSylvain MoreauChairman · the board meetingRound 2
Claudine BessonClaudine BessonLead Trainer · pushbackSceptical
Milan DijkstraMilan DijkstraVenture Builder · allyOn board
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Solutions built for participant every strategy team

One simulation engine. Pick the team it should work for.

Consultancies

Rehearse the engagement before you walk into the client.

Build a simulation of the client's organisation from a brief, a business plan or an annual report. Your consultants email the CFO, call the COO and submit the plan — and find out where it breaks before the client does.

Apply for access
~20 minfrom brief to a live simulation of a new organisation — down from 3–5 weeks
LeeuwenCaronVisserVermeerBeckerYour executive team, generated for this organisation
Simulation home screen
In-house strategy

Run next year's plan through your own organisation first.

Base the simulation on your real company — its people, its politics, its constraints — and let the strategy team live through the first quarter of execution in an afternoon.

Apply for access
10 stakeholderswith their own agendas, mailboxes and phone numbers, per organisation
MoreauMüllerBessonDijkstraVriesYour executive team, generated for this organisation
Organisation chart
Leadership programmes

Give every participant a mandate, a budget and ten people who disagree.

Each participant runs their own quest inside the same organisation. Facilitators watch the rounds unfold, compare approaches and debrief on what actually happened.

Apply for access
Roundseach quest plays out in rounds, so a programme can run over days or in one session
VosGarcíaLeclercKesterenOrtegaYour executive team, generated for this organisation
Plan a call with a stakeholder
Business schools

A case study that answers back.

Replace the static case with an organisation students can actually work inside: email the executives, negotiate budget, submit a plan and get evaluated on it.

Apply for access
Any organisationa real market, built from scratch, based on a specific company, or prebuilt
BrouwerLeeuwenCaronBeckerVermeerYour executive team, generated for this organisation
Organisation chart

What's inside a simulation

Not a quiz. A working organisation.

Stakeholder inbox

Every executive has a mailbox and an agenda. They write first, they reply in character, and they remember what you said.

  • Onboarding emails on day one
  • Threads per stakeholder
  • "Waiting on you" queue

Voice calls

Request a call with any stakeholder. Whether they take it depends on your agenda and your relationship.

  • Live voice conversation
  • Vague agendas get declined
  • Call history with summaries

People & organisation

A full org chart with profiles, roles and reporting lines, generated for the organisation you asked for.

  • Executive team and reports
  • Company briefing and facts
  • People are always fictional

Quests & rounds

A mandate, a budget and a deadline. Play it in rounds, end a quest and start clean when you want to try another approach.

  • Quest credits per simulation
  • Finished quests are kept
  • Run several SIMs side by side

Submissions & evaluation

Submit your plan. The round evaluator scores it against the organisation's reality and the year-end engine tells you what happened next.

  • Round evaluation
  • Year-end briefing
  • PDF report per participant

Facilitator console

Live stats, a leaderboard and a voice-driven commander view for whoever is running the room.

  • Progress per participant
  • Leaderboard
  • Launch and manage SIMs

Meet the people who will push back

Every organisation comes with its own executive team — generated with a face, a role, an agenda and a memory. None of them are real.

Joris van Leeuwen, Chief Executive Officer (fictional)
Joris van LeeuwenChief Executive Officer
Dr. Anne-Sophie Caron, Chief Financial Officer (fictional)
Dr. Anne-Sophie CaronChief Financial Officer
Maarten Visser, Chief Operating Officer (fictional)
Maarten VisserChief Operating Officer
Eline Vermeer, Chief Commercial Officer (fictional)
Eline VermeerChief Commercial Officer
Thomas Becker, Chief Technology Officer (fictional)
Thomas BeckerChief Technology Officer
Sofia Müller, Head of People (fictional)
Sofia MüllerHead of People
Sylvain Moreau, Chairman of the board (fictional)
Sylvain MoreauChairman of the board
Claudine Besson, Lead Trainer (fictional)
Claudine BessonLead Trainer
How it works

From a brief to a living organisation in one sitting.

Describe the organisation — a new company in a real market, one built from scratch, one based on a specific company, or a prebuilt one. Strategy Quest generates the company, its executive team, their mailboxes and the first round of emails. Invite your participants. Start.

~20 minto build a simulation for a new organisation
3–5 wkswhat the same build used to take
4 waysto start: real market, from scratch, specific company, prebuilt
1 engineemails, calls, org chart, quests and evaluation in one place

Put your strategy to the test with Strategy Quest

Contact

Tell us about the team you want to put inside a simulation.

A consultancy engagement, a leadership programme, a strategy offsite — we will build the organisation with you and walk you through the first round.

Stephen ParkinsJasper Verbeek You'll hear back from Stephen or Jasper personally.

We reply personally, usually within one working day.