Pilots train in a simulator before they fly. Business leaders get their first real practice on the job, with real money and real careers on the line. We think that's backwards.
We build hyper-realistic business simulations so innovation professionals, consultants and executives can practise the real growth levers — building new ventures, open innovation, corporate venture capital, M&A — without risking their career on the first attempt.
Our AI-powered platform reflects the complexity, the uncertainty and the pressure of a true business environment. It feels real. There is zero real-world risk.
Simulate GrowThree phases. One organisation your team will not forget.
Phase 1
We create a simulation that reflects your organisation: its ecosystem, its industry dynamics and the innovation levers that actually matter to you. A new company in a real market, one built from scratch, or one based on a specific organisation.
Phase 2
The simulation evolves over multiple rounds. Participants navigate stakeholder emails and calls, competitive pressure and market shifts, year after year — and every decision has consequences in the next round.
Phase 3
Participants get feedback from Quinta, our AI-powered non-executive director, and watch the consequences of their strategic choices unfold. That is where the learning sticks.
Two people who spent years leading innovation inside large organisations — and wanted a better way to practise it.
Former derivatives trader and entrepreneur, with innovation leadership roles at SGS and ABN AMRO Bank. Publishes the "Culture for Lunch" newsletter.
LinkedIn →
Ten years in marketing and innovation. Coached and trained over 100 corporate teams and startups, and co-created the DARE innovation framework at ABN AMRO Bank. Builds the platform.
LinkedIn →Every organisation we simulate gets its own leadership team, generated with a face, a role, an agenda and a memory of what you said to them. They are the reason the simulation feels real — and the reason nobody's reputation is ever on the line.
